Łukasz Wróblewski, Ph.D. is Head of the Production Management and Engineering Chair, WSB University, Dąbrowa Górnicza, Poland. Currently he is lecturer of marketing and marketing management at the WSB University (Poland). He specializes in theoretical and practical issues relating to marketing and strategic management. He is the author of over 100 scientific publications, among others, five books on the issues of management and marketing in cultural institutions. He is an editor in chief of Cultural Management: Science and Education (CMSE) published by Logos Verlag Berlin (indexed by Scopus, https://www.logos-verlag.de/CMSE) and a guest editor of Sustainability Cultural Management (Basel, Switzerland, Scopus, Web of Science, IF 2.576). He has been a speaker and participant in more than one hundred scientific conferences, numerous training courses and workshops. He has also organized several symposiums and conferences on this management and marketing specialty in Poland and the Czech Republic.