Patrícia Dias, (Ph.D. in Communication Sciences) is Assistant Professor of the Faculty of Human Sciences (FCH) at the Catholic University of Portugal (UCP), where she coordinates the Post-graduate course Social Brands – Communication and Marketing in the Digital Environment. She is a member of the Executive Board of the Research Centre on Peoples and Cultures (CEPCEP), integrated researcher at the Research Centre for Communication and Culture (CECC), and collaborator at the Católica Research Centre on Psychological, Family and Social Wellbeing. Holding a PhD in Communication Sciences, her research interests are the use of digital media by children and families, mobile communication, digital marketing and communication strategies, and emergent technologies within the scope of the Internet of Things. She is the author of “Smarketing – How Mobile Marketing is Changing Portugal” (2020), “Living in the Digital Society” (2014) and of “The Mobile Phone and Daily Life” (2008).