The Centre for Intercultural Studies is pulling together an Edited Collection called Intercultural Studies for Business: Concepts and Dialogues across Shifting Spaces and we would like to invite you to consider submitting one or more chapters.
This edited volume explores how the promotion, marketing and branding of culture led to the development of economic strategies, e.g. through creative industries and cultural tourism. Our challenge resides precisely on how culture-based initiatives can be used to boost the creation of business opportunities and enhance added value to the economy. This book explores and contextualizes intercultural western and non-western theories, paradigms, and practices, in order to sustain independent, ecological and critical methodologies for business. By articulating principles, theories, structures, performances and aesthetics, across different cultures and communication channels, the networks of cultural codes and practices emerge and are critically observed, blurring conceptual frontiers and challenging conventional criteria of cultural and business legitimation.
A Chapter should normally be no longer than 6000 words, and should be original and previously unpublished. If the work has already been published (as a journal article, or in conference proceedings, for example), the Publisher will require evidence that permission to be re-published has been granted.
To see the Call on the Publisher’s website, please click here, where you can download and complete a submission form.
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